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It takes a combination of providing a compelling marketing message and delivering it at the right time to convert traffic into sales. There are many other factors that play a role, but the most important is the mindset of your potential customer You are not allowed to view links. Register or Login to view. . Are they just browsing around in research-mode? Maybe they are not actually serious about buying until they get their next paycheck, but will they have forgotten about your site by next week?
Why not bid to re-engage with a user who already has shown some level of interest by coming to your site? Repeat visitors have significantly higher conversion rates than first-time clicks. Additionally, you are able to bid a relatively low price, so the average cost per click is much lower than your regular search campaigns.
If you are worried about annoying users with your remarketing ads and hurting your overall branding efforts, you can easily set parameters for a cap number of impressions per user. For example, if you decide you should stop advertising to a person who has seen your remarketing ad over 25 times and never converted, you can specify this impression limit in the campaign settings.
Implementation
Setting up a remarketing campaign is quite simple, and there are a couple of different ways to do it. You can implement the remarketing code across your website, which will tag users and put them on a list you can call Non-Converting Visitors.Make sure you exclude the remarketing code from being on the “Thank you” page once a transaction has been completed since you do not want to target converting visitors. You do not want converting visitors to be on the same remarketing list as those who did not purchase.
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Wednesday, January 11, 2017
To Expect From Your Bulk Email Marketing Software
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